YOUR PRIVACY: OVERVIEW

This privacy policy (this "Privacy Policy") tells you about the information that Badger Sporting Goods ("we," "us" or "our") collects in connection with the operation of its website badger.itemorder.com (the "Site"), how the information is used and how you can access and correct certain information that we may collect. Please note that this Privacy Policy applies only to information collected from you by Badger Sporting Goods via the Site and does not apply to information obtained or disclosed in offline correspondence or through other personal contacts with Badger Sporting Goods representatives. Further, the Site may contain links to other entities' websites that are not controlled or operated by Badger Sporting Goods. This Privacy Policy does not apply to such third party websites, and Badger Sporting Goods is not responsible for the content of such third party websites or the privacy practices of such third parties. Therefore, we encourage you to request and review the privacy policies of any third parties upon disclosing your information such parties or visiting such third party websites. This Privacy Policy is effective as of July 01, 2012.

COLLECTION OF YOUR INFORMATION

You can access some areas of the Site without submitting any personally identifiable information. Badger Sporting Goods collects personally identifiable information only if you choose to complete the online forms to contact us, complete a profile and/or upload goals, provide design or product feedback or to request information or assistance through the Site. The personally identifiable information that Badger Sporting Goods collects through these portions of the Site includes your name, username, password, e mail address, address and telephone number and any other personally identifiable information that you choose to include in your profile or in your submissions of your goals to us. You represent and warrant that you have the right and authority to provide any information provided by you. Badger Sporting Goods may also collect certain non personally identifiable information in connection with the operation of the Site, including IP addresses, browser or operating system information, data on advertisements or links on which you click, and the websites that you visit before or after you visit the Site. Such information is maintained by Badger Sporting Goods or service providers acting on behalf of Badger Sporting Goods. Other users of the Site will not be able to view your profile and goals.

PROTECTION OF YOUR INFORMATION

To prevent unauthorized access or disclosure, maintain data accuracy and facilitate the appropriate use of information, Badger Sporting Goods uses physical, technological and administrative procedures to attempt to protect the personally identifiable information we collect through the Site. Nevertheless, Internet transmissions are never completely private or secure. You understand that any messages or information you send to the Site may be read or intercepted by others.

USE OF YOUR PERSONALLY IDENTIFIABLE INFORMATION

Upon our collection of your personally identifiable information, Badger Sporting Goods may use such personally identifiable information internally, separately or in combination with pre-existing information, for the following purposes:

To provide any requested information, products or services;

To troubleshoot problems with the Site;

To customize your experience or homepage on the Site;

To enforce our Terms of Use or comply with this Privacy Policy; or

To contact you with more information about Badger Sporting Goods and its products.

Personally identifiable information collected on the Site may be stored and processed in the United States, Canada or abroad.

DISCLOSURE OF YOUR INFORMATION

We may disclose your personally identifiable information to our subsidiaries or affiliates and to third party partners whom we occasionally hire to provide services on our behalf, including support services, website services, delivering promotional materials, answering customer questions about our services and new services. Badger Sporting Goods will only provide those third party partners with the personally identifiable information they need to deliver the services to us and/or on our behalf, and they will be contractually prohibited from using that information for any other purpose. In the event that Badger Sporting Goods is involved in a transaction such as a merger, stock purchase or sale, or sale of substantially all of Badger Sporting Goods's assets, your personal information may be transferred to the other party in such transaction. Badger Sporting Goods reserves the right to disclose your personally identifiable information if required to do so by law or legal process or otherwise requested by any law enforcement officer or agency acting under colour of law. In addition, Badger Sporting Goods reserves the right to disclose your personally identifiable information based on the good faith belief that such action is necessary or appropriate to: (a) protect and defend the rights or property of Badger Sporting Goods, or (b) act in urgent circumstances to protect the safety or security of the public or of users of the Badger Sporting Goods's products and/or the Site.

RETENTION OF YOUR PERSONALLY IDENTIFIABLE INFORMATION

The personally identifiable information that you provide will be stored and maintained by Badger Sporting Goods until you instruct us otherwise, or, in Badger Sporting Goods's sole discretion, for the longer of:(a) for so long as is necessary or appropriate to carry out the purpose(s) for which such information was collected and (b) for so long as we are required to maintain such information by law or other applicable rules or regulations.

CHILDREN'S PRIVACY

OrderMyGear recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children's online activities and interests. This Site is not intended for children under the age of 13. OrderMyGear does not target its services or this Site to children under 13. Badger Sporting Goods does not knowingly collect personally identifiable information from children under the age of 13.

CHOICE AND OPT-OUT PREFERENCES

Badger Sporting Goods does not collect your personally identifiable information unless you choose to provide it. If, at any time, you prefer not to receive further e mail communications from Badger Sporting Goods (except in connection with information, products or services that you specifically request), you will have the ability to unsubscribe from such communications by means of a link provided in every broadcast e-mail that is sent to you by Badger Sporting Goods. If, at any time, you prefer not to receive any other form of communication from Badger Sporting Goods, you will have the ability to unsubscribe from such communications.

YOUR ACCEPTANCE OF THIS PRIVACY POLICY AND REVISIONS TO THIS PRIVACY POLICY

By using the Site, you agree to this Privacy Policy. If you do not agree to this Privacy Policy, you may not use the Site. Badger Sporting Goods reserves the right, in or discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. All revisions will be posted to the Site. We urge you to review this Privacy Policy frequently for changes. Your continued use of the Site means that you accept those changes.

QUESTIONS OR COMMENTS

Badger Sporting Goods welcomes questions and comments about this Privacy Policy.